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It’s My Move
A movement for young women
What is It’s My Move?
It’s My Move explores factors like judgement, lack of confidence and fear of failure that are barriers to increasing participation by young women.
These factors mean young women gradually participate less and drop out of structured activity at a faster rate than young men.
Across various social and traditional media platforms, together with the support of the sport and active recreation sector, It’s My Move aims to reduce the gender participation gap. As well as encouraging young women to find physical activity options they enjoy, the movement is about educating parents/caregivers and providers of physical activity about the ways they can support and build the confidence of young women.
Led by Sport NZ, in collaboration with the sector, It’s My Move is a key initiative in Sport NZ’s Women and Girls Action Plan, which was produced in 2022 to continue driving progress round the Government’s 2018 Women and Girls in Sport and Active Recreation Strategy.
2024 marks the final phase of a three-year investment for It’s My Move.
It’s My Move continues to shift attitudes thanks to the leadership and support of Sport NZ partners, sector providers and supporters of young women.
Why It's My Move?
- 34% of young women aged 15-17 are meeting the physical activity guidelines.
- The drop-off begins at 12-14, where 48% of 12-14 year-olds meet the guidelines, while 56% of boys meet the guidelines of at least 7 hours per week.
So how do we support them in leading healthy, active lives? It starts by understanding what matters to them.
Become part of the It’s My Move movement and help young women to be active and healthy their way.
Here’s how:
- As a sector leader or provider, explore the research and understand what matters and what motivates young women
- As a parent or caregiver, understand your role in supporting young women in the world of sport and recreation
- As a young woman, move your own way and discover the many ways to be active
It's My Move progress report
Feb 2022 – Oct 2023
Since its inception, It’s My Move has been inspiring shifts in attitude that encourage young women to be more physically active. The TV commercial, aimed at adults, reached more than 1.7 million people, with social activity on TikTok reaching more than 2.2 million young people.
The It’s My Move progress report outlines what we set out to achieve through the campaign, the results to date, as well as where we’re heading next. The report shows encouraging results – It’s My Move is inspiring shifts in attitude that encourage young women to be more physically active.
Of those who had seen the campaign:
- Nearly half of young women surveyed chose physical activities that made them feel good, learned about different ways to be active, or talked to family or friends about being active.
- The response from parents and caregivers has also been encouraging. 84% surveyed have taken action – whether that’s encouraging young women to be active their way or learning about the barriers they experience when it comes to participation.
- 64% of parents and caregivers surveyed have encouraged young women to focus on fun when being physically active, and 58% believe they now know more about what may be holding young women back from being physically active.
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